A business card is a tool of choice for any entrepreneur wishing to boost his or her communication strategy. To do this, your name card must contain precise information, be made of quality paper, and present an original style. Here are some useful tips that can help you design a successful business card:
Using your business card to attract new customers
The name card has several functions, but the most important one is that it allows the company to attract new prospects and establish an initial exchange with new employees and customers.
As such, your business card may help you acquire new markets, thus, allowing the company to boost its turnover.
For them to be effective and reach their adequate audience, business cards must be shared at conferences, seminars, or even fairs, as it would be completely unprofessional to scribble your number on a piece of paper or paper towel if someone were to ask for your contact.
The importance of creating a unique business card
The creation of a cool name card is not an act you can simply improvise, but rather requires the observation of some basic rules, whether in the choice of medium, texts, colors, or still images and photos. In particular, it must reflect the company’s values or highlight the company’s colors to serve as a reminder.
Many people tend to forget that visual identity is the key element to a successful marketing strategy. That’s why the components that make up the card must incorporate the company’s logo and proudly bear the company’s name.
Opting for a sober and chic layout
Besides the style sought for the name card, a chic layout must be featured.
After having chosen the background, the color and the size of the fonts, it will be necessary to think of positioning them in order to create a harmonious design. A bad organization of the texts, and images will only harm your brand.
It is also interesting to justify the texts and opt for a vertical alignment. The legibility of the texts will also have to be taken into account. This can be achieved by choosing a legible text font and a normal size.
Choosing the ideal size
It is necessary to stick to the standard formats, namely a length of 8, 5 cm and 5, 4 cm wide. This size is intended to be convenient, as it allows the card to easily slide into a pocket or wallet.
Even if the landscape format is the most used, you can still opt for the portrait format, allowing for a rather original name card. However, it will be necessary to ensure that the texts are positioned on a portrait format board, as the space may be rather small. Among other fashionable formats, the square format promises a great deal of originality.
Quality polishing is essential
Once the text font, the colors, the format, and the style have been selected, the choice of medium and the finishing of the business card should be considered. It will then be necessary to choose the right type of paper and the right type of ink. If a matte finish remains the most classic and by far the chicest, a glossy finish can allow for an elaborate rendering.
However, if you choose the latter, it will be essential to opt for neutral text colors. The weight of the paper will have to be about 300 grams per m² for it to be strong.